Nordstrom Shelves Ivanka Trump’s Brand
March 3, 2017
The Seattle-based American luxury retail store, Nordstrom Inc., recently decided to do away with Ivanka Trump’s brand for this season, blaming the brand’s poor performance.
However, the decision is said to have followed the constant threats and boycott campaigns led by the anti-Trump organization Grab Your Wallet after it blacklisted retailers associating themselves with President Donald Trump or First Daughter Ivanka Trump’s merchandise.
Fearing boycott by anti-Trump supporters, the retail store finally gave in to the demands of the organization and released an official statement to part ways with Ivanka Trump’s clothing and accessories brand. Although the Nordstrom spokesperson didn’t comment whether the ban was a permanent or seasonal one, he went on to say, “each year we cut about 10% [of brands] and refresh our assortment with about the same amount. In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”
Grab Your Wallet has been hosting campaigns against Trump ever since a video from way back in 2005 went viral showing Trump passing nasty comments about groping women on the Hollywood gossip show Access Hollywood. The campaigns, which date back to October 2016, saw many retail giants deserting brand products of Trump and his daughter Ivanka in the wake of immense pressure from anti-Trump supporters. A Canadian online shopping website Shoes.com became the first retailer to ditch Ivanka Trump’s shoe collection. Many other retailers have followed suit ever since the campaign gained momentum.
Shannon Coulter, who helps run Grab Your Wallet, lauded Nordstrom’s decision to shelve the First Daughter’s brand merchandise, which now finds itself limited to just 4 units of shoe styles on Nordstrom’s website – a figure that is in stark contrast to the 71 products in December.
“The cause and effect here is very clear,” Shannon wrote in an email addressing Nordstrom’s decision to sever its ties with the 35-year-old’s brand this season. “Over 230,000 tweets and who knows how many millions of dollars’ worth of missed purchases later, they finally heard us.”
The Grab your Wallet organization has haunted more than 60 businesses to stop selling goods benefiting the Trump family. The number also includes the business leaders who have supported Trump in any way or given donations to him during the recent presidential election campaign. In a befitting reply to Trump’s victory, Coulter said, “the people who voted against Donald Trump may have lost at the ballot box, but they can win at the cash register”.
Ivanka Trump had been associated with Nordstrom since 2011. In an email to Fortune in November, Co-president Pete Nordstrom had responded to customers’ threats by saying, “no matter what we do, we are going to end up disappointing some of our customers. Every single brand we offer is evaluated on their results—if people don’t buy it, we won’t sell it.”
Further clearing its stand on Twitter, the company had tweeted, “we hope that offering a vendor’s product isn’t misunderstood as us taking a political position; we’re not. We recognize.” The recent turn of events in the political upheaval of U.S.A has, however, once again proved to be fatal for business retailers like Nordstrom.
Meanwhile, after having served as an advisor and confidant to Trump, Ivanka recently relocated from New York to Washington. Maintaining further distance, she also plans to resign from all management positions from her company and Donald Trump’s organization, as disclosed by the attorneys of the Trump Organization.